A CRM gives everyone across the business, including sales, customer service, marketing, and business development, a better way to manage the customer relationships and interactions that drive success. Today growing businesses manage customer connections and information in a variety of ways. Others use Excel spreadsheets or Google documents. While that may help in the short term when you have a small team and don’t plan on scaling your business, if you want to scale for fast growth, it may be time to consider a CRM system to help you collect your precious business data in one place, make it accessible via the cloud, and free up your time to focus on delighting customers rather than letting valuable insights and information fall through the cracks.
In the context of your ERP or financial systems, one could consider CRM as a “future view” into your revenue stream as opposed to a “historical view” of revenue. CRM is also a future view into trends and events that will be leading indicators of your revenue and profit metrics "This result into increased competition at the top end of the CRM market, with the continued focus of global vendors' sales forces driving good growth worldwide in all CRM subsegments but only for cloud or software as a service (SaaS) applications. The CEO and CFO will use CRM dashboards to monitor these leading indicators. They may look for changes to lead generation, opportunity creation, or pipeline value to spot early indicators of future problems to the top-line. This will enable a pro-active approach to managing the business.
Yo will have some ideas about how to engage
with your customers. Our CRM will help you to deliver
consistent high quality customer experience.
CRM systems can be used to embed your best
sales or customer service processes that will
guide your people through every customer
interaction. Templates can be created and used
to guide your people through complex processes.
Workflow automation can be used to automate activities
to ensure best practices are followed while reducing the
administrative overhead of managing the CRM. CRM is now
able to use natural language processing, deep learning
and machine learning to better predict customer needs
and deliver personalized interactions. CRM integration
with social will become more functional,
linking social channels to customer service issues
in CRM systems, as well as marketing. In addition to the
always-on consumer, the marketer is expected to be always-on
as well. What this means is the ability to access systems and
reports on smartphones and tablets.
You need CRM to make your business more
efficient and increase your revenue per
employee. You need CRM to create repeatable
successful processes. You need a CRM because
we (and your competitors) are looking for
competitive advantage in a multi-channel customer
environment. You need to capture the interest of
customers that are increasingly sophisticated and
are ignoring the old methods we used to market and
sell to them. You need a CRM to look into your near
future and be predictive of your revenue. You need
CRM to mitigate the risk and costs of staff turnover.
You need CRM to engage in a cycle of continuous
improvement. You need CRM for your business to survive
CRM can capture detailed information about
your customers and their behaviors and enable
targeted marketing, product development, and
sales activities. It can enable you to create
the illusion of the personal touch with every
If you can not make your job easy, how can you fullfill needs of your clients ?